1.15.2008

Apple Air

I think sometimes Apple gets caught up in their own little universe and gets too chummy with themselves. I also think they have been caught in that "make a splash" each year or else. Last year it was the iPhone, this year the MBA. To me the MBA is nothing more than iCandy. It is a total niche product with absolutely no real upside. The Apple faithful think it is silly and underpowered and the newbie looking to break in isn't really going to buy a paper thin computer. Why doesn't Apple go for the kill...they have amazing buy in of their iPods and iPhones...why don't they introduce a relatively cheap cool computer that will cement their place as a new media hub? Instead they dilute their offerings with "art". It just seems to me that the MBA is a product of hubris and not something people were really grappling for. Sure I hate lugging around a 5 pound computer but what about something like this? Heck as a busy traveler I wouldn't want to carry around such a paper thin device...can't wait to see the warranty fillers on this product. But like a friend says, Apple enjoys being an upper crust type company, they like to make a splash and they probably don't want to cater to the masses. Plenty of BMW type companies that just stick to a certain group of the world. Guess with computers the desire for a clean interface that tends to work more often then not just makes competitors look lame in comparison.

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